Tencent Vice President Sun Zhonghuai.
On September 11, Tencent announced the official establishment of Penguin in Beijing, a Studio, and 17th Tencent Tencent pictures set up a press conference will be held. Coupled with the Lithography based on micro-film era and to inject lemon angel investor identity pictures, Tencent exhibit four film companies this year.
Penguin pictures by Tencent set up the networking Media Group (OMG) led, Tencent Vice President Sun Zhonghuai, head. Although Penguin film is propaganda was founded 9 this year, although its actual business has already started as early as last year.
In June last year in Shanghai during the Festival, Tencent video OMG its publicity "for the winged Tiger" plan, in the form of participation in investment and joint movie project involved in the film industry. A year has invested the demon-catching in mind and the lion, the Chinese demon, and the lone loss, gardenia flowers and other more than 10 films. To worry about investment in Charlotte this year, three of the xiaomenshen, and the journey to play King, without asking the West-East, such as the murder of Hanover films. The future, Penguin films annually to participate in 10-15 film investment. Tencent exhibit four movie companies are sharing is about mutual fight?
In addition to the film, Penguin pictures two core business is network play, and artists. On September 11 at the inaugural, Penguin pictures Announces 8 homemade network drama program.
Led of is network drama ghost blows, for Ghost blows of television copyright previously points Qian 4 this and Hou 4 this respectively sold has dream who pictures and million up television, led to this year will has Lu Director, and Yao Zhao and Royale starring, and Wang Director, Shu Qi, and Chen Kun starring two a version of movie, Penguin pictures is from dream who pictures and million up television hands buy Xia has 8 this book of network drama copyright.
In the remaining 7 network drama, the rebirth of the celebrity superstar, the snails have love and the young Warren are adapted from the online novel; Nishinomiya is the King of the Sun and the Moon and to the cooperation of the Mage is a city based on yan geling novel of the same name; is renewed in the 3rd quarter of the Diablo. Last of the Sky City of Kyushu is Penguin pictures original IP, according to narrator and birds of love and hate. Penguin film, this drama will be including games, animation, movies, and the whole industry chain development.
From the above information, Penguin pictures now's main business is the development of net play and cast film. OMG look at is aimed at using drama to complement the video content of the Web site side of the network, the movie business is still dominated by vote, and not to master and develop in the short term.
However, due to Terminal advantage Penguin pictures, the ambition is that the future form "reading Tencent video watch online trailer-movie reviews-check chip-select theater-tickets-Tickets-payment platform slide against the dollar under the pay-line online-free watch" such a complete line of product on loop.
17th outreach founded Tencent pictures, from Tencent interactive entertainment group (IEG) led, head of Tencent Vice President Cheng Wu. OMG same with Tencent is, IEG also opened last year in the film industry.
On September 17 last year, Tencent interactive entertainment (IEG) announced the establishment of "Tencent movie +", this is after following the literature of anime games, Tencent, Tencent Tencent Tencent interactive fourth entity business platform. Tencent game has is domestic maximum of game company, Tencent anime has became domestic important of anime platform, Tencent literature in integration has Grand literature zhihou, more is a jump became network literature field of "giant no PA", market share over 70%, back this three big platform, "Tencent movie +" since was born on holds many IP, in movie aspects stressed main voted main control.
"Tencent movie +" film programme announced proposed co-operation with major studios, developed include the Ares I, the QQ speed, and the cool running every day, and the Kingdom of Locke, the brother, and the QQ Hyun dance and film projects such as the treasure map. Among them, the treasure map for the Nobel literature prize winner Mo literary works, other IP were platform games from Tencent and Tencent animation.
In March this year, "Tencent movie +" announced and Tang dynasty television owned by Ning Meng, a Studio, and joint development of Tencent literature fantasy novel the book of optional day and turn it into the TV series. According to media the "entertainment capital" broke, its pictures will also be posted on the General Assembly on September 17 this year the Warcraft movie project.
From the above information, its film's core business is the development of film projects, the ultimate aim of mutual entertainment IEG has gaming, anime, literature and other IP resources to liquidate. As a result, Tencent, a studio film and television industry veteran to join, including Wanda film project development center Vice President Chen Hongwei and the bears films and animation Director Liu Fuyuan, was hired by Tencent.
In General, set up Penguin pictures OMG look at is, to supplement the video content is the ultimate objective, the series is their source IP and studios of IEG has established Tencent games, animation, literature and other IP resources, the film is their cash resources in a way. Their direction that ecology was not quite the same.
In addition, based on the micro-ticket business photo era, while Tencent's investment, but relatively independent; and the lemon pictures is Tencent to angel investor status investment company this year, does not control the business.
However, these four companies in actual practice the cross more. For example, lemon pictures in early a, round financing was Tencent exclusive investment Hou, on had foreign described its and Tencent of strategy relationship, envisaged in ideal of State Xia, lemon MoE pictures can from Tencent literature at get television IP, then and "Tencent movie +" joint development television content, then will television products sold Tencent video, last again handed Tencent game development derivative products, formed a full of television industry chain closed ring.
Lemon Studios the idea amounted to respectively with original IP Tencent film cooperation and has a video Terminal Penguin pictures, but if there is competition between the project despite this ideal can be easily achieved. BAT to play the movie, the biggest feature is the buy buy buy, bought a bunch of resources scattered among different departments, communication costs when cooperation is needed may not be less than with the outside companies. But for film projects, and cooperation is imperative, such as IP video sites support is needed in the process of hatching, before games adapted into movies, you need to change the series to develop popularity.
However, the film industry and other industries the biggest difference is that its project interests than corporate interests. Several major Hollywood studios, or Chinese movie companies will cooperate for the same project. Recent examples are competing Wanda, huayi and Ray first cooperation, jointly produced the film searching Dragon Jue.
Therefore, Tencent holds IP and end respectively pictures and pictures of penguins, resources, there is no reason not to collaborate on industry chain. Perhaps, it is the arrangement of MA in cultural industrial layout and a large chess.
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