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In the coming national day holidays, or if you go to Beijing Happy Valley Shenzhen overseas Chinese city, you can feel the "scenic spot of the future" prototype.
Wants to into "future scenic", visitors can ahead of a days in Ali travel "to Ah" client for appointment, appointment success Hou will get a II dimension code, to has scenic door can directly sweep code Park, not needed again addition queued tickets or for votes, and tickets money will in visitors brush code Park Hou 24 hours automatically from paid treasure account in the deduction, not need again addition implementation any operation. If Sesame credit score of 600 points.
Meanwhile, visitors to scenic spots can be consumed in use Alipay in the scenic, and can open the "go" or Taobao clients find the location of facilities, attractions and so on.
"Want to be able to co-operate with the scenic, and there is more innovation in consumer services. "Ali Li Shaohua, President of travel on September 22 in Shenzhen overseas Chinese town" area in the future, "the ceremony said. In his view, traditional tourism industry pain points such as lack of transparency, queue, and change can be solved by technical means.
This isn't the first time Ali Baba playing the "future" of the concept. Until then, Alibaba has already made "future hotel" "airport of the future" and "Hospital of the future". These so-called "future services" ants with Alibaba gold clothing, and more specifically is a super App and its Alipay has much to do.
Last May, released the PayPal wallet is named "Hospital of the future" program. Under this program, PayPal wallet opens its platform to medical institutions in the future, including account systems, mobile platforms, payment and financial solutions, data platform, to help hospitals in the age of the mobile Internet becomes more efficient.
In June this year, Ali announced strategic relationships and Shanghai Airport group, prepared to use PayPal wallet to create "airport of the future". Consumption within the airport, even the surrounding business district, mainly Shanghai Disneyland will access PayPal wallet, tried to PayPal into a one-stop flight services platform.
In September this year, Marriott International announced that will be its first in Shanghai, Beijing and Hong Kong to 10 hotels in first to access PayPal service. First stage-live "credit" products, creditworthy consumers, after booking when you check in, you can deposit directly admitted, when you check out you can also queue-free card direct from the store, the price pays the valuable account is automatically debited.
"The tourism industry is very competitive, the original business model more through a Commission model, in terms of market competition more often take the form of a price war, leading tourism industry's overall low gross margins. Starting from two years ago, many OTA firms have begun to start a financial business, traveling behind the development of the industry is at the financial level of the game. "Mango NET Vice President Ye Qiaochun journalist said on the interface.
Since last year, OTA constantly in financial operations with the stakes. Ctrip was established as early as 2013, the Financial Division. Jingdong become passers-cow's largest shareholder last year launched the "Beijing East white", and the way the bull announced on September 18 that became the first online travel business with Fund sales business qualifications. Go and flashing white launch "flower" consumer financial products, peace Bank cooperation and push for inclusive financial products.
And if the development of financial business, it must involve a great deal of data collection and analysis, this is where he has always emphasized and attaches importance to the DT (Data Technology).
"The future value chain finance can be used upstream and downstream data to traders. Value-added services through financial means to build new business models, the benefits of this approach is, first light, the second is the relatively high barriers to competition, unlike the previous OTA only needs to make some adjustments in the price to. "Ye Qiaochun said.
In October last year, Alibaba official's aviation Division was upgraded to air brigades group, "Taobao travel" upgraded to a new independent brand "go". Since then, Ali did more than with ctrip and where OTA price war, more reach for the upstream industry chain, take advantage of the platform and data to form differentiation.
Formally established in "go" before September, Alibaba Group announced to 2.81 billion strategic investment in the nation's largest information services based on information, holds 15% shares, while the company frequently. In April this year, Shi Ji information announced that its wholly-owned subsidiary of focus information technology limited to about 43 million Yuan to subscribe Galasys PLC 20% shares in the company. Galasys PLC is the theme park software and systems integrators.
Under the leadership of Ali, so a lot of strategic investment.
Under the traditional model of competition, each link in the pre-sale, and sale of tourism enterprises compete competition, but for consumers to book the real concern to enjoy tourism products is relatively small. Regardless of whether OTA or to Ah, area of distribution channels, the reality is that these online travel business-led development area under the line, and the area under the line of low degree of information always exists, consumer lines experienced service has not improved.
"OTA's innovation in the travel industry in the past has focused on buying links, in a true offline experience of innovation is rare. In terms of area the navigation alone, still many opportunities, consumers still many pain points in this regard. "Ye Qiaochun said.
And more importantly, getting around areas where markets have become the major OTA competing, trying to seize the flow inlet, more driving frequency is low, but sales per customer transaction more medium to long term tourism products. Join chenghewanda has huge investment and travel.
2015 issued according to iResearch, China online tourism industry research report, China's online travel market around 2014 to reach 11.07 billion yuan, of which, with travel to 15.8% shares in the market first, almost equal to the sum of the second and third share.
"Ali on travel data and platform has its advantages, but traditional OTA platform has its own characteristics, patterns of online travel industry has not settled. "Powerhouse consulting Chief Analyst Wei Changren journalists told interface.
During the on-site visit "area in the future", the China Tourism Academy Associate Professor Yang Yanfeng told journalists told interface: "scenic spot of the future" implementation is still relatively limited, map navigation is not very clear, data overlay is not very good, there are a lot of details to continue to deepen.
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