Subway cofounder fuleide·deluka. Photo: CFP
Fuleide·deluka (Fred DeLuca) in 1965, only 17 years old when he borrowed $ 1000 in the United States, opened a sandwich shop, Bridgeport, Connecticut, helped him earn college tuition, he built the world's largest fast-food chain subway (Subway) experience required. On Monday night, DeLuca, died at the age of 67.
Subway, confirmed his death in a statement but did not disclose the cause of death and place of death.
In 2013, DeLuca tour visiting stores during the illness diagnosed suffering from leukemia. Since then, he has been receiving treatment, but continued to serve as a Chief Executive position, in charge of the brand. However, he has recently been appointed his younger sister sushan·geleike (Suzanne Greco) as President, responsible for the day-to-day operations of the subway.
DeLuca was a gregarious, hands-on Chief Executive Officer, has been in charge of the company's operations for decades, personally signed cheque company, decision making, sits an old car running around all over the country, tiny spot checks of subway stores of food and service, talk with franchisees and customers.
He opened the first sandwich shop in order to thank my friend Peter Bakker (Peter Buck) loan, named "Pete's submarines (Pete's Submarines)", but they were not successful. Local radio stations broadcast his ads, using his hometown Brooklyn accent, was made by many listeners confused, think what he said is "pizza Marines (Pizza Marines)". So, the store had to rename. "New York Times" borrow money from subway's father died that year opened stores is now more than twice times KFC
His second store were unsuccessful. He once told Fortune magazine (Fortune), he opened the shop in order to "create the image of success". But income was offset by his University of Bridgeport (the University of Bridgeport) shop cost and his experience has laid the groundwork for his empire. Today, the subway in 110 countries worldwide independent had 44,268 stores, more than Kentucky (18,000) and McDonald's (36,000).
Subway is headquartered in Connecticut, Milford, opened an Office in the world, is a privately held company, does not release financial reports. However, according to Forbes magazine (Forbes) said its 2012 sales of $ 18 billion. Forbes also DeLuca, President of subway and his co-founder, partner, Buck side by side as United States wealthiest No. 259, two people in 2015, $ 3.5 billion worth of its own.
Subway sandwiches for sale custom, including a foot-long "submarine" sandwiches, salads, drinks and desserts. In 1974, after it began expansion to the franchise system, has achieved phenomenal growth. It used to combat rival element including relatively low start-up costs, lower prices, and the emphasis on fresh, raw materials and low heat low-salt food marketing strategies.
DeLuca's success story in the often description are very inspiring, but the subway to achieve exceptional growth is aggressive and sometimes questionable tactics, although the company occasionally thrown public opinion is not flattering.
Latest public opinion began in July this year. At that time, police in a child-porn investigation raided the famous subway spokesman guleide·fugeer (Jared Fogle) home. Subway and then terminated the cooperation relations with Vogel. Zhiqian, Vogel because his own so-called subway diet to lose 200 pounds (about 91 kg) weight loss fame. He later confessed to have sexual intercourse with a minor and the dissemination of child pornography.
Subway business strategy have led to lawsuits, government investigations, and regulatory conflicts, disputes with landowners, as well as misleading, the franchisee's complaints of fraud.
United States federal investigators found that many joined the young novice couples, business and even had invested his life savings of immigrants. Some of them don't even try to understand, subway, requires a minimum investment amount of the contract, according to the turnover of charge joining fees, advertising and other services will be charged. Subway guarantees little, not even against other franchisees to compete for business in the vicinity. Regulators and lawsuits questioning subway promotions, said it joined the sales team misled a number of franchisees in the commercial prospects.
Over the years, subway reconciliation to resolve a lot of trouble, pay a fine, check and adjust business practices. But it has also created thousands of franchisee success stories, many of which have no business experience before, but they all enjoyed the company of training, marketing and commercial benefits of guidance.
"So many people are so good, I really felt good. "In 1998, Fortune found in the subway, business after malpractice, DeLuca in response once the magazine said," but there are also risks. People may lose money. Very distressed people lost money, too, but not awake. United States is. "
Fuleidelike·deluka was born on October 3, 1947 in Brooklyn, New York, parents are saierwatuo and Kamila·wengbuleisi·deluka (Carmela Ombres DeLuca) couples. His father was a factory worker, Frederick childhood spent most of his time in the Bronx. He was 10 years old that year, the family moved to Schenectady, New York City, and a few years later moved to the city of Bridgeport. In 1965, he from the local central high school (Central High School) graduation.
He hopes to study medicine, summer job working in a hardware store. But he knows his salary could not afford college tuition, so think of opening a sandwich shop, to help raise money. Have a family reunion BBQ, the first time he had mentioned to family friend buck their ideas. Buck is a nuclear engineer for General Electric Company, he provided start-up capital for DeLuca, became a partner in the company. The company and later for the two of them had brought great wealth.
DeLuca in downtown Bridgeport for $ 164 monthly rent of a small store, built a takeout counter, August 28, 1965, opened for business. He sells submarine sandwiches, or Italy, or French bread, meat, cheese and other ingredients.
He requested help with my family. His mother weekly planning will be hosted on the kitchen table at home, became the company's management and directors. His sister, Graco became the company's Vice President, is responsible for operations and research and development.
DeLuca in 1966 with his wife, Elizabeth married her later work in the subway's corporate headquarters. The two whom he had a son, Jonathan. DeLuca surviving relatives include his wife, son and sister.
With the expansion of business scale, a good momentum of development, DeLuca gave up medical plans, but get my psychology degree in 1971 from the University of Bridgeport. Although medicine has nothing, he and buck were called the Doctors company Associates company.
DeLuca says: "he is the doctor, I was the partner. "
In 1974, the two partners in the first 10 years of the company in the United States has 32 stores had traveled half the goal, and decided to join the business as a key to corporate growth. This approach worked. In 1978, the subway, opened its 100th store in 1987, the 1000th store opening. Since then, its new stores a year average of 1500. In recent years, surpassed all its rivals, unique Logo with subway restaurants open all over Europe, Asia, the Americas and Oceania.
DeLuca in 2002 received an honorary doctorate from the University of Bridgeport, is also a small start, big achievements: 15 key lessons of opening and running a successful business (Start Small,Finish Big:15 Key Lessons to Start-and Run-Your Own Successful Business), author of the book "in 2000 and yuehan·haiyesi (John p. Hayes) collaborated on". He has a home in Orange County, Connecticut, Connecticut State income tax began in 1991 after he moved his official residence to Fort Lauderdale, Florida.
(Translator: immense)
Source: New York Times
Original title: FRED DELUCA, CO-FOUNDER OF SUBWAY SANDWICH CHAIN, DIES AT 67
Last updated: 09/16 14:50
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