IPad less attractive to users, 5 consecutive quarters of sales decline is going to prove that.
With the iPhone is growing, just playing games, watching movies, iPhone and iPad has a small gap. And really want to use on the job, iPad can't replace the computer.
Apple just shortly after the end of the autumn Conference, 12.9-inch giant iPad Pro for iPad is Apple looking for future hardware efforts.
But the problem is not just the hardware, there is no software that require the most work on the iPad. Need software with the same name are only transplanted version of the iPhone--to change the layout and interface dimensions. Meizu PRO 5 with 5.7-inch screen or a rose gold
As an important step up software weaknesses, Apple announced in July last year, and IBM MoblieFirst enterprise mobile application projects of cooperation. Thus, the company started in the year of "big brother" to sell the iPad with the help of the company.
These enterprise applications can do?
All productivity tools, but for the iPad platform Pro Microsoft Office series is different. They target such as aviation, finance, retail, medical and so on workflow, connectivity and simplify.
In aviation, for example:
Passenger Care: ground staff used to analyze general traffic
Take you flying, ground crew will have an application, monitoring airport openings, streaming lets you minimize the queue time. Flight attendants can help you upgrade, change in time delay of United Airlines tickets. In addition, you're VIP or someone on a plane before, will be marked in different colors, helping them more timely and more natural services and dealing with emergencies.
Pilot Flights: the captain getting ready for a flight, such as selecting an alternate landing airports
Captain on board flight ready before you do not need to report at the counter. With oil production, alternative airports, taxi time and so on can be found in iPad application notify the control center and maintenance teams.
In many commercial airlines, the captain has the power contained in little jet fuel before takeoff, Pilot Flights will be according to the length of the flight, weather, runway and information forecast the amount of oil available to the pilot, helped him choose a specific amount of oil.
Ancillary Sale: operators can be used to analyze ticketing information
How many users are falling in love with the airline, is fundamental to making money. Airport ticketing staff there is an application used to collect and analyse passenger ticket and the habit. Based on this, they will recommend to your flights and seats. And improving the user experience of a truth, MobileFirst is where staff can work more convenient, reduce intermediate links.
How IBM and Apple tie?
Which industries and which part needs to use the iPad to improve efficiency?
Analysis of these requirements is IBM's work. Since selling the Thinkpad, IBM became more an IT consulting firm. In order to discover user needs, select first and existing IBM customers.
"Through our large customers, capture their employees how much time is needed to move, at this point, if you want to move, and his experience should be like. "Guo Jijun, General Manager of IBM greater China strategy curiosity told the daily.
Now IBM MobileFirst project in China, whose clients include high-end furniture maker markor, Hongda communications. IBM do personalized retail and medical items for them.
In a work process, usually has two applications for consumer and internal communication. First application will still be on the shelves of Apple's app store, publishing processes and the General is no different. The latter application will run on IBM's cloud computing platform.
Apple is Apple Care Service and joined the IBM MobileFirst project. Available 24 hours a day to provide hardware maintenance and management, registration, activation from the device, used to be renewed. In addition, you can see flattened in the application interface design, also from Apple.
In order to speed up development, Apple and IBM cooperation expert advisory team reported directly to CEO Tim Cook.
IBM sold, Apple iPad
Traditional IT consulting firm project, there are generally 2 types of charges. Introduce a customer project ideas, consulting firm quotation and implementation project is complete when no money to deliver; another is that charging on a time. Changed the way IBM MobileFirst project.
"How much did you deploy in the future iPad, iPad how much money you pay me every month, the pricing model is not priced to IBM how much labor, but rather how many customers use the quantity pricing. We as month, paid according to the service, like electricity and water patterns. "Guo Jijun said profit-making mode, introduced the item.
And Apple as far back as last July announced the start of IBM packaged enterprise services help Apple sell equipment is part of the agreement: "as part of iOS IBM MobileFirst exclusivity agreement, IBM will sell to business customers around the world with industry-specific solutions for iPhone and iPad. "
By the end of this year, the two companies to launch 100 enterprise applications for the iPad, have now released a 32.
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