In Hong Kong, announced the purchase of Premier League rights, September 24, then released its latest Super TV.
Have always claimed to make money with services not only lower than the production cost, and cancelled the "hardware + Member" binding sales model, users will be free to choose to buy bare-metal or a contract.
Not only that, considered expanding the Hong Kong market, buying the Premier League rights, announced the Super TV will also be listed in Hong Kong, in Hong Kong also launched a free trial LETV set-top box, the pay-television market in Hong Kong has a mature premise, music playing so is also spelled.
Letv bid copyright, and below-cost pricing, so burn the logic behind what?
Price around (bare metal):
Model/location/date
The Mainland of China (September 29)
Hong Kong, China (late October)
United States (4th quarter)
Over 3 Max65
Is $ 8,499
HKD11,499
$1,499
Over 3 X55 Pro
Is $ 5,499
——
$799
Over 3 X55
3,699 CNY
HKD5,799
——
Over 3 X50
Is $ 3,499
——
——
Over 3 X43
Is $ 1,899
HKD2,999
$329
Over 3 X40
Is $ 1,699
HKD2,799
——
Linear growth will bring about the exponential growth of the number of users of commercial value
New President Liang June said: "music video, the most important thing is to get enough users. This is called for in the pattern of the Internet. "
Because the Internet services, different users of the business models are fundamentally different. Growth of the number of users is likely to be linear, but get the commercial value of these users may be exponential growth, even when the number of users, a growing number of times, once thought little of the emergence of new business models will change with it.
In addition, in rapid circles with a massive number of users at the same time, leaving competitors breathing space or less, this will put great pressure on the opponent.
User is important, so where did the money come from? Minor official referred to in the previous article, TV plus large royalties to be paid by mainly from cash prior to Jia Yue Ting-financed loans and corporate financing.
Recent news, TV plus refinancing unconditionally by the SFC by 4.8 billion yuan, of which 4 billion yuan will be used for library construction.
In addition, hardware sales model, said Liang June "we dare to low cost pricing is the core factor of what we can rely on the ecology of their respective income arising from the bottom, to make up for the loss of the hardware. "
Liang June mentioned, Le Super TV sales only, although more than 2 million units, less than six big TV brands 7 million or 8 million sales in China, but TV plus TV angles, multiple latitudes of income already is the highest in the industry, even is several times larger than six.
Liang June an example, currently held by just switch of the TV advertising sales revenues of more than 10 million a month, while 70% renewal rates, which is more than six brands combined monthly income, and more.
In addition, indeed one of the most easy to cash in the gaming industry, has long been coveted for a long time.
Capital markets have been hoarding games copyright, "TV + game" or future direction How did a virus that affected almost all iPhone
In addition to buying large quantities of copyright, film and television, events, more popular among the young, as well as games. National husband take command served as the CEO of Panda TV, also signed the master broadcast Angelababy. The battle flag, betta game broadcast platform such as an anchor, and even annual salary could reach millions. Letv will play live in the future?
Liang June's answer is Yes. First of all, depending on the Super TV has always been high in hardware configuration, which is game maker Cup of. Letv has claimed that TV plus video-game is basically the first partner.
Therefore, the latest release of Super TV also did a great deal of change in the EUI, broken down by application and content to users, will appear in the future-oriented custom desktop applications and games. May appear on the desktop, and in the game live, also together with application integration interface, to provide users with additional services.
In the future, Super TV's position will not only be watching video, playing games, but a consumer interaction scenario, this scenario once formed, its commercial value is enormous.
In fact, as early as the end of July this year, and music video television was used at ChinaJoy, and also in a lot of games room placing Super TV, hoping to experience business owners of these games and see if super good to replace tens of thousands of gaming machines to attract customers. "So all this action behind our game strategy is very important. "Liang June said.
Letv claimed in terms of big-screen game downloads and activity has been the first, but Chinese games market is emerging, just listed along with the impact of the PSP and XBox, gaming market over the past five years, China will likely have a lot of variables.
Therefore, there are already a lot of jaws of capital is supporting many small game developer to purchase the past run only on a console game copyright, for follow-up on Android development. Haven't seen this game listed, but the market has been the capital and gaming operators in participating and doing all kinds of reserves
Liang June revealed that music is constantly with content developers behind some major game manufacturers to be closer to console gaming experience. Meanwhile, letv also launched the PSP and Xbox games.
But Xbox sales in China is not ideal, there were even rumors Xbox will withdraw from the Chinese market, or again in a new way. Liang June said China's market demand for game consoles are not strong mainly due to the long-term policies of the past causes, but when close games when the host of the TV itself, many users will the audience from video into "video + game" users.
But so far, television's performance as a whole especially the GPU's performance has not met performance of XBOX GPU, although the music video is the first in An Zhuoping initiation of promotional games on the platform, but because the game for processor performance requirements are very high, so depending on the current sense of the game is not 1080p, but 720p.
But according to estimates, in less than two years, ROM performance can host used to play games on consoles. As the ROM capacity increases, will appear in the next video game console and TV two in one product.
China finished with 30% market share, several countries have already planted more than 600 multi-CDN node
It is worth mentioning that, Liang June before the bombast, said Le scored 30% in the domestic market share.
In an interview after the meeting, Liang June again: "traditional television markets, first in quite a long time, have been 17-18%, and dier、San、SI、Wu、liuming are in 10%. But the Internet eco-characteristics of spread and fans will bring together users with strong sex, so in the future the Chinese TV market, hopes to win over 30% shares. "
Liang June said the biggest difference is that Internet companies and traditional companies, Internet companies, only the first name can be a single, the second can only eat porridge, the third hard to save his life.
Therefore, letv will burn, burn money selling hardware, burn the money users and with the advancement of technology, TV + game Le video capture 30%, two in one product is bound to become a powerful weapon in the TV market.
In addition to the domestic market and foreign market already layout.
Letv Super TV has not officially announced that enter the United States market, but in a year or two ago as has been in the United States buy servers, reserved bandwidth. Music video by new communications and marketing General Manager Ren Guanjun said: "music video in the world already has more than 600 more CDN nodes, before the hardware into the service, it is very difficult to reproduce other TV manufacturers. "
In addition, champion said, and also reserves a large number of overseas copyrights, because of the secrecy involved not to be disclosed. In Hong Kong, including the copyright in the Premier League, regarded as a cash-strapped companies have bought at sky-high prices, a lot of people think letv will own "play dead", even in the music video also has some controversy, "but the copyright on the music as it will burst out of the entire eco-system by other manufacturers can't handle value. "
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