Friday, September 11, 2015

Fast food business in China but less than Unilever's 400 million capital increase

Photo: Getty Images

On September 10, the Unilever official commissioning of the Tianjin Industrial Park Phase II project, this is its second production base in China.

The industrial park is located in the Tianjin airport economic zone, with a total building area of 23,000 square meters, Unilever has invested about 400 million Yuan. Unilever will be responsible for the production of North China including "Homerun" brand chicken, chicken powder, as well as "good music" brand of salad dressing, all food products, annual production capacity is expected to exceed 100,000 tons, and annual output value of 1 billion yuan, some of which will be exported to other parts of Asia. Fast food business in China but less than Unilever's 400 million capital increase production in Tianjin seasonings

"It opened not only helped Unilever boost in the northern Chinese region of production and sales capacity, expand market share, more conducive to Unilever products exported to North-East Asia, has created conditions for exporting to Europe in the future. "Ma Ruiwen, President of Unilever Asia said.

Producing more than half of the products will be supplied to hotels, restaurants and restaurant customers. Unilever Asia interface Public Affairs Vice President Zeng Xiwen told journalists, opened the Tianjin Industrial Park Phase II, Unilever foods business is preparing especially diet planning business.

"The strong relative growth relatively stable Po in distribution channels such as, chicken products, diet planning business is growing more obvious. Worldwide, Unilever's food business around 1:1 and other businesses, while in China, only a quarter of China's overall food business sales 30%. "Zeng Xiwen said.

Unilever in China more than 20 brands in the market, mostly day supplies such as family and personal care brands, related to food only Knorr, Lipton, wall's and other brands.

As a diet plan for non-circulation business in China mainly to large restaurant groups, five-star hotel provide seasoning and food and beverage solutions, including Jin Ding Xuan, Pizza Hut, Beijing da Dong restaurant of many spices are from Unilever foodsolutions.

Due to in recent years catering chain enterprise for food security more attention suppliers of qualification, and "joint Lee China is has administrative big kitchen up of company, in China has more than 60 multiple similar Shangri-la Chef level of big kitchen, with Chef for chef service, for enterprise research menu and spices", so joint Lee China diet planning has has more and these enterprise cooperation of opportunities, and has capacity for its provides set of central kitchen solution programme.

According to Unilever's Global CEO baoluo·boerman (Paul · Polman) introduction, second stage food factory of Tianjin industrial park, will be open for public visits in the future, consumers, distributors and restaurants are available by appointment into the factory, witnessed chicken, chicken powder and salad dressings and other products of the manufacturing process.

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