Administration for industry and Commerce v If the network advertising is illegal

Pictures from the network.

According to the State administration for industry and commerce on July 8 of the interim measures for the management of Internet advertising (hereinafter referred to as the interim measures), network advertisement v to assume certain legal responsibilities. The National Audit Office Agricultural Bank of

SAIC advertising division VA July 13 visit people's daily strong country Forum, said the network forwards the big v on the micro-blogging ads posted, if illegal, network v to bear the liability.

11th article in the interim measures: "to push advertisers or advertising agents or display Internet advertising, and was able to check the advertising content, and advertising decisions of natural persons, legal persons or other organizations, is the Publisher of Internet advertising. "

"In other words, the publication of an advertisement on the Internet have the power to decide which publishers. This decision refers to not only decide whether to publish the advertisement, but time, may check the content of the advertisement to be published. "The Director, Zhang said.

For example, for video commercials before the video ads on the site, whether video sites on the publishing and content checking all control and therefore belongs to the Publisher of the advertisement; for example, some fans are big networking large v in their social media advertising, he also has the right to control the advertisement, therefore belongs to the Publisher.

While Internet advertising category in the interim measures provided through Internet media websites, Web pages, Web applications, text, images, audio, video or other forms of direct or indirect marketing of commercial goods or services belong to Internet advertising.

Which, marketing commodity or service of paid search advertising, for example search service platform, and e-commerce platform in the of paid search content,, through some method change has natural search of ranking or location, on belongs to paid search advertising; some commodity page in the will some obviously of advertising, but by provides operators should to consumers provides of information, as show commodity of material, and components, and effect, information, these information and advertising is has difference of.

New advertising law expressly released by the mass media advertising should be clearly marked "advertisement" Word, now largely managed to do that in traditional media. However, in the field of Internet, the variety of situations in business promotion and advertising.

Released again in the interim measures expressly provides that any advertisement published on the Internet are marked "advertisement" Word. In other words, starting from September 1 this year, Internet advertising should be identified and marked marked "advertisement", so that consumers can identify it as advertising. If you do not mark, would have to bear a certain degree of legal liability.